kids with cancer got talent

Kids with Cancer Got Talent is a virtual talent competition presented by Hands for Holly Memorial Fund. Kids and young adults with a past or present cancer diagnosis compete their acts, all while raising money for families fighting cancer.

Scope

• Logo and Branding

• Illustration

• Messaging

• Web Design

• Social Media Campaigns

• Billboards

• Postcards

• Judges’ Media Packets

• Video and Slideshow Materials

 PITCH

For the second annual Kids with Cancer Got Talent, we re-worked the branding. We needed the marketing to be more approachable, so that kids with talents both big and small felt invited to apply. A rounded sans-serif paired with doodles and fun shapes helps every child feel celebrated and encouraged to participate!

LOGO

Our logo channels all things Hollywood, talent TV shows, and the fantasy of seeing your name in lights.

fonts & colors

We opted for a semi-rounded font to keep things playful yet professional.

The color palette reminds us of summer vacation, circus tents, and Crayola 64-packs. We made sure to keep Hands for Holly’s signature blues and greens in the mix.