HOPE FOR THE HOLLY-DAYS
Hope for the Holly-days is an annual holiday fundraiser by Hands for Holly Memorial Fund. Hands for Holly’s mission as a non-profit is to financially support children fighting cancer and their families.
This end-of-the-year push for donations supports families fighting cancer as they navigate the holidays. Donations go directly toward necessities that insurance doesn’t account for - like holiday meals, gifts, transportation, and more!
Scope
Logo
Messaging
Web Design
Social Media
Billboard Design
Postcards
The Logo
We decided on simplicity: pairing the company’s recognizable logo with a festive color palette.
This sans serif is consistent with Hands for Holly’s overall branding, with a tiny serif added for contrast and balance.
Postcards were mailed to Hands for Holly supporters. A physical card helps the organization stand out among a sea of virtual fundraising campaigns.
The social feeds for Holly-days focus on conveying information and building enthusiasm.
Website Design
The web design was made to showcase what a donation will support: necessities for families fighting cancer. Exciting call-to-actions and bite-sized text show our donors how their support can change a family’s life.